Challenge
Aliyazah, inspired by the Arabic word for solace, is a brand focused on skincare and beauty accessories that offer natural origins with a calm, feminine touch. The brand’s identity is rooted in minimalism, featuring pastel pink and green tones alongside classic serif and elegant cursive fonts.
The primary goal was to create a practical, user-friendly product that could improve daily routines. The initial product design needed a brand that could match its functionality while appealing to consumers through a consistent identity across various platforms and marketing materials.
Involvement
- Photography
- Photography Post Processing
- Design
Progress
The project began with the creation of the Towel Clip—a compact, lightweight solution to keep towels securely in place without the risk of slipping. It was designed to be versatile for both home and travel, offering a hassle-free alternative to bulky bathrobes, which can be inconvenient in small spaces.
Once the product was finalized, the brand identity was developed to match its calming and practical nature. The brand name “Aliyazah” was chosen to evoke feelings of comfort and calm. The logo combined elegant cursive and serif fonts to reflect sophistication, while the soft pastel color palette aimed to convey a spa-like sense of relaxation.
A clean, minimalist website was designed to reflect the brand’s serene nature and emphasize ease of use. The site features intuitive navigation, calming visuals, and showcases the Towel Clip’s versatility.
Outcome
The advertising strategy centered around promoting a “hassle-free” lifestyle. The campaign used posters, billboards, and social media content to demonstrate real-life scenarios where the Towel Clip shines—such as busy mornings and spontaneous travel. User-generated photos and testimonials were featured to highlight customer satisfaction and product reliability.
Aliyazah’s branding successfully matched the functionality and essence of its initial product, the Towel Clip. The product became a favorite among consumers for its practicality and stylish appeal, with the brand receiving positive feedback for its thoughtful and cohesive design approach.
